In recent years, Colombia has been gaining ground and consolidating itself as a top destination for the demands of international tourists.
Several factors contribute to these clear advances. For instance, we are the second most biodiverse country in the world — the first in bird species —, and we have a rich culture full of colors and flavors for all tastes.
It isn’t by chance that we are known as the country of 1,000 musical rhythms, ranging from vallenato, cumbia and champeta to the singing calls of the great Colombian plains, or our dense and enigmatic Amazon.
Moreover, we are increasingly strengthening our offer, attracting larger investments for tourism infrastructure, increasing connectivity and training our tour operators, accommodation establishments, and communities.
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The other half of the formula consists of promoting responsible, sustainable and high-quality tourism, full of rich and unique experiences.
We promote a way of tourism that is, not only beneficial for visitors, but also for entrepreneurs for the community and the environment. These pillars are already recognized throughout the world. In July last year, Colombia was chosen as the best destination in South America at the World Travel Awards, also known as the ‘Oscars of Tourism’.
And last December, USTOA, the United States ‘leading tour operators’ association, ranked Colombia as the trendiest country in its 2020 list, alongside highly relevant destinations such as Egypt and Croatia, and above others such as Thailand, Morocco and Vietnam.
Having said that, I invite you to tour our diverse resources and discover our wide tourism offer, which includes beach and sun, nature and adventure, culture, wellness, gatherings and cruises.
Welcome to Colombia, an extraordinary destination, full of talent, joy and hospitality.
Text by Flavia Santoro, President of ProColombia
