Flowers of all colors give life to Medellin, the city of eternal spring, a city where the temperature varies between 20 and 25 ºC and offers pleasant weather all year round.
The capital of the department of Antioquia, nestled in the Aburrá Valley, is surrounded by mountains and is an industrial, commercial, and financial center that has undergone urban transformation in recent years thanks to major social investments in culture and art
Its Flower Fair reflects a cultural legacy that strolls through its streets through its silleteros. Chosen in 2013 by Citigroup and 'The Wall Street Journal' as the most innovative city in the world, Medellin is always ready to surprise its visitors.
Population: Nearly 2.5 million inhabitants
Average Temperature: 24 ºC – 75ºF
Incentive Travel
Gastronomy, shopping, and urban development, palpable in its day-to-day life, make Medellin an unmissable destination for incentive activities. Being one of the 10 Coolest Cities in the world according to Forbes, the city offers a wide range of locations and experiences ideal for this type of business travel.
Congresses and Conventions
Medellin has been recognized as the "Best Meeting Destination in Latin America," according to World Travel Awards. An example of this is that it has been the venue for important Congresses and Conventions, such as the World of Business Ideas – WOBI (2017); the World Entrepreneurship Congress World Economic Forum – Latin America (2016), the Annual UNESCO Learning Cities Conference (2019), and the OAS General Assembly (2019).
Its infrastructure allows it to support large-scale Congresses and Conventions, with venues such as the Plaza Mayor Conventions and Exhibitions and the Grand Salon Antioquia at the Hotel.
Events
The city of eternal spring has been the venue for important events in recent years, such as the South American Games (2010) and the General Assembly of the World Tourism Organization – UNWTO (2015).
In addition to traditional locations, it has non-traditional venues such as: Jardín Botánico – Orquideorama, Plaza Botero, Museum of Modern Art (MAMM), El Castillo Museum, and Parque Explora; where high-impact events can be held.
Highlighted Locations for Your Event
Convention Centers
Hotel Intercontinental Medellín Convention Center
It has 16 rooms.
Maximum Capacity: 1,500 PAX
Non-Traditional Locations
Joaquín Antonio Uribe Botanical Garden
It has an events and banquets department.
Located in the center of Medellin, it is an ideal place for events surrounded by nature.
Maximum Capacity: 4,000 PAX
José Gutiérrez Metropolitan Theater
Established in 1987, it is currently the headquarters of the Medellín Philharmonic Orchestra.
Maximum Capacity: 1,634 PAX
Antioquia Museum
Founded in 1881, it houses the largest collection of masterpieces by Fernando Botero.
Maximum Capacity: 500 PAX
Pueblito Paisa
Located at the top of Cerro Nutibara, it is a genuine representation of a typical Antioquian town.
Maximum Capacity: 500 PAX
Trade Show Venues
Plaza Mayor Medellin, 6000 conventions and exhibitions
It has 5 pavilions with capacity for 153 stands.
Extensive experience in international events such as the OAS General Assembly and the IDB.
Since 1971, it has hosted world-class events held in the city.
Special permanent free trade zone for services, facilitating all imports and the return of customer goods used for exhibition during events, fairs, or trade shows.
Important articulator and provider of solutions in foreign market needs.
Maximum Capacity: 6,000 PAX
Hotels
Among corporate hotels, boutiques, and 1500 vacation rentals, Medellin integrates one of the largest hotel offers in the country. Chains like GHL, Intercontinental, Dann Carlton, and Royal have a presence in the city, reaffirming its potential as a destination for international meetings. The city has a total of 23 corporate hotels and 2,808 rooms.
Visit our Colombia Travel meetings blog
Highlighted Activities for Your Event
Design an authentic flower "silleta" with your hands
Where: Medellin
Duration of the experience: 4–5 hours
Description: Traditionally, peasant families from Santa Elena cultivated flowers, which they transported on their backs in "silletas" to sell in the city of Medellin. Nowadays, this tradition is still alive in the Silleteros Parade of the Flower Fair, where each year the beauty and colorfulness of Colombian flowers are showcased. Discover the "silletero" culture by learning to make a typical "silleta" with up to 80 varieties of flowers, guided by a farmer.
Enjoy the Fashion Emergency in the city of Colombian fashion
Where: Medellin.
Duration of the experience: 7–8 hours.
Description: Activities include design, modeling, photography, makeup, lighting, set design, among others.
Feel the adrenaline and team up for nautical activities while enjoying the tranquility of a beautiful landscape
Where: Guatape, Antioquia
Duration of the experience: 7–8 hours (includes lunch).
Distance from Medellin: 79 km.
Description: The El Penol Rock is a 220-meter-high monolith located in the municipality of Guatape, 79 km from the city of Medellin. It is guarded by the Guatape Dam, which is an ideal body of water for practicing water sports, artisanal and sports fishing. There, you can engage in individual or group activities, boat tours, sailing, jet skiing, or riding water bikes while enjoying the surrounding landscapes.
Explore the curves and movements of Botero's works
Where: Medellin
Duration of the experience: 3–4 hours
Description: Take part in an incredible photo rally or observation race touring museums and the works of master Fernando Botero ("Botero divertido").
Enjoy a countryside day with the sound of horses' hooves
Where: Medellin
Duration of the experience: 6–7 hours
Description: Enjoy a countryside day at a typical region hacienda with a horse show, horseback riding, and demonstrations.
Discover more event destinations: Cali
Experience nature at the Botanical Garden while delighting your palate with dinner
Where: Medellin
Duration of the experience: 3 hours
Description: An incomparable setting for hosting social and academic events surrounded by vegetation and nature.
Celebrate by hitting a hole-in-one like a professional golfer
Where: Medellin
Duration of the experience: 7–8 hours
Description: Play golf in the city where the great Colombian golfer, Camilo Villegas, was born.
